Sanja Puharić

Available

Sanja Puharić

Samobor, Croatia

23:55local time

Hourly rate30- 60 €/hour

Availability15 hours/week

Language

English:Fluent

Croatian:Native

PPC specialist with 7+ years of experience running Google, Microsoft, LinkedIn and Meta Ads for B2B and B2C clients

I’ve spent the last 7 years managing campaigns in various platforms - agency side, in-house, and the last 2.5 years solo. I still get a kick out of finding the one search term that’s quietly burning the budget. I don’t trust platform recommendations blindly. I look at what actually happens after the click: lead quality, the CRM, real sales. I write ad copy, create visual concepts and set up tracking. I like working with people who know what they want from ads and then let me get on with it. All of my clients found me through a referral, and that’s the kind of trust I want to keep earning.

Competencies

Digital MarketingLeads generationCopywritingSocial Networks

Services

Campaign management

Ongoing management of your search campaigns: keywords, ads, budgets, negatives and bidding. Paid social campaign management on LinkedIn or Meta. I set up targeting, write the ad copy, prepare visual concepts and keep optimising based on conversions, not clicks.

From30 €/hour

PPC audit & strategy

A deep look at your existing ad accounts: what’s working, where the budget leaks, and what to fix first. You get a clear action plan, and you can implement it yourself or with me. A good first step before any long-term work.

From40 €/hour

PPC strategy sparring

For companies with their own marketing team. Regular calls and reviews of your campaigns, ideas for new tests and honest feedback. An experienced second pair of eyes without hiring an agency.

From50 €/hour

Ad copy & visual concepts

Ad copy for Google, LinkedIn and Meta that sounds like your brand, not like a template. Includes visual concepts.

From30 €/hour

Conversion tracking setup

Setting up and checking conversion tracking in Google Tag Manager, Google Ads, LinkedIn and Meta, so your campaigns optimise for real leads and sales, not clicks or pageviews.

From60 €/hour

Landing page optimisation

I review your page from the visitor’s side and with real campaign data, then give you clear recommendations: headline, message, structure, form and trust elements. If you’re building a new page, I write a brief your designer or developer can work from straight away.

From30 €/hour

Keyword, competitor & market research

Before you spend on ads, know where the demand is. I research the keywords people actually search for, see what your competitors advertise and how, and check how big the opportunity is in your market. You get a clear summary with keyword lists, competitor insights and a recommendation on where to start and what budget makes sense.

From40 €/hour

Work experience

Digital Advertising Specialist

Inspiration agency | April 2019 – April 2021

-Campaign creation and optimization for over 20 clients through Google -Ads, Meta, LinkedIn -Ad production (from visuals to copy and CTAs) and A/B testing -Tracking and measurement -Budgeting and reporting for campaigns -Researching and optimizing keywords -Staying on top of PPC trends

PPC Specialist

Determ | May 2021 – February 2024

-Daily account management of PPC campaigns on various platforms (Google, Bing, Meta, Instagram, LinkedIn, Twitter, and more) -Optimizing at a keyword, placement, device, geographic, demographic, and other levels -Researching keywords to optimize bids -Creating and A/B testing ads and landing pages -Tracking, analyzing, and reporting on each channel's performance, profitability, and conversions -Writing engaging and concise copy to boost click-through-rates -Collaborating with other marketing colleagues (Content, Product, Customer Marketing) and teams

Freelance PPC Specialist

Promotter | February 2024 – Current

-Full ad campaign management for 15+ clients over time -Account audits and PPC strategy -Measuring success on CRM data: lead quality, deal stages and pipeline -Keyword, competitor and market research for new campaigns, markets and product launches -Ad copy and visual concepts and briefs for designers -Landing page optimization strategy and recommendations -Conversion tracking setup -Reporting and analysis with clear recommendations -Testing new channels