Barbara Smrček

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Barbara Smrček

DONJA STUBICA, Croatia

23:55local time

Hourly rate25- 40 €/hour

Availability25 hours/week

Language

German:Basic

Italian:Basic

English:Fluent

Slovenian:Fluent

Croatian:Native

I bring time and money into your life so you can live happier, easier and better.

Master’s Degree in Economics with 22 years of experience in administration, procurement, sales, HR, accounting, finance, production, quality management, PM and customer support. I use AI in my work to complete tasks faster and more efficiently, allowing entrepreneurs to get their work done more quickly while reducing their costs. I specialize in organizing and systematizing business processes, project management, and team leadership. I am a licensed Personal Finance Consultant and a Workplace Happiness Manager. All services available in English and Slovenian.

Competencies

Financemonday.comCollection of receivablesAdministrationProject ManagementAI Workflow Specialist

Services

Financial Education & Mentoring Program – Financial Wisdom & Security

As a licensed Personal Finance Consultant, I provide individual consultations and help business owners manage their personal finances successfully and effectively. My goal is to help clients build financial freedom and long-term financial security, including greater financial confidence for retirement. Through my mentoring program “FINANCIAL WISDOM & SECURITY,” I teach clients how to put their money to work for them so their money can work for them even while they sleep.

From40 €/hour

Monday junior level expert

I help entrepreneurs optimize their business operations by implementing automation and building AI-powered applications in monday.com. This allows them to save significant time on repetitive processes, improve efficiency, and focus on activities that generate revenue.

From30 €/hour

Workplace Happiness Training for Companies and Institutions

As a member of the 1.st generation of the International Workplace Happiness Manager Academy in Croatian I learned about the importance of workplace happiness and its impact not only on professional performance but also on everyday life. Employers who want to increase productivity and reduce employee turnover need to recognize the importance of employee well-being and workplace happiness. Educating employees about happiness at work and creating a positive work environment can contribute to higher engagement, better performance and improved business results. I am organising workshops.

From40 €/hour

Event, Team Building & Conference Management

As an experienced event organizer and supervisor, I organize special events, informal gatherings, team-building activities, meetups, and conferences. I coordinate the entire event process, including venue selection and booking, catering and food, accommodation, transportation, music and entertainment, logistics, and all other details required for a successful event.

From30 €/hour

Customer support

I provide professional customer support, including responding to customer inquiries, resolving technical issues and complaints, tracking orders and deliveries, handling delivery-related problems, and managing returns and replacements. I collect and analyze customer feedback and communicate relevant insights to the appropriate teams in order to improve product and service quality. I also train new team members to ensure a consistently high level of customer service. I use CRM systems, AI tools, and customer relationship management software to manage customer data and interactions.

From30 €/hour

Recruitment Support

I support businesses throughout the recruitment and selection process. I create job advertisements and use AI tools to assist with the initial screening and pre-selection of applicants. I conduct interviews with shortlisted candidates and present the most suitable candidates to the client. By using AI and digital tools, I help accelerate recruitment process, reduce administrative workload and make the overall hiring process more efficient.

From30 €/hour

Certificates

VIRTUAL ASSISTANCE GoThriveIssuer: GoThrive LtdCompleted professional training in Virtual Assistance, covering the foundations of starting and running a VA business, client acquisition, service promotion, business administration, communication, time management, and organization. Learned how to define services and pricing, find and manage clients, build a professional online presence, use digital tools efficiently, and provide reliable administrative and business support to entrepreneurs.

Digital Marketing & BrandingIssuer: Učilište Piramida znanja - Adult Education InstitutionI gained comprehensive knowledge of digital marketing and branding, including the practical use of digital marketing tools and photography for social media. The training covered Instagram, social media advertising and analytics, Facebook and Facebook advertising, Google Ads, Google Analytics, SEO, AI and LinkedIn, including its purpose and effective content publishing. I apply this knowledge on a daily basis to manage and develop my own social media presence.

VIRTUAL ASSISTANCEIssuer: Remote BobLearned how to start and running a VA business, service promotion, business administration, communication, time management and organization. Learned how to provide reliable administrative and business support to entrepreneurs.

Workplace Happiness ManagerIssuer: Paleta znanj d.o.o., Maribor, SloweniaI completed the International Workplace Happiness Manager Academy, gaining knowledge and practical tools for understanding and promoting workplace happiness and employee well-being. I learned how workplace happiness influences employee engagement, motivation, productivity, communication, teamwork, retention, and overall business performance. The program provided me with practical approaches for creating a healthier and more positive work environment, identifying factors that influence employee satisfaction, and supporting organizations in developing a culture where employees can thrive.

Academy for Women EntrepreneursIssuer: Arizona State University, USAParticipated in this internationally recognized, world-class academy for women entrepreneurs as a member of the first generation of participants in Croatia. I learned how to turn an entrepreneurial idea into reality and, most importantly, how to build a business that is sustainable in the long term. Through practical examples and real-life business challenges, I gained valuable knowledge on how to overcome obstacles, grow, adapt, and succeed in the business world. I also had the opportunity to meet around 30 inspiring women entrepreneurs from across Croatia, and we continue to support us.

Work experience

Owner of Virtual Assistance Business

BE VA Business Services, Owner: Barbara Smrcek | January 2023 – Current

I provide support to small and medium-sized businesses, sole proprietors, and family farms (OPGs) with administrative tasks, personal assistance, sales, and the procurement of goods and services. I manage social media in Croatian and English and, as a licensed Personal Finance Consultant, provide personal finance education through my mentoring program “Financial Wisdom & Security.” I use AI in my daily business routine to scale my clients business. Other services are provided according to individual client needs.

Head of Procurement

HIDRAULIKA KURELJA d.o.o. | January 2019 – May 2025

Managed a team of five employees and supervised their work. Responsible for the procurement of high-value and strategic products and services, primarily on international markets. Managed the Procurement process within the ISO 9001 and ISO 14001 Quality Management Systems and ACAP.

Head of Procurement

TPK OROMETAL d.d. | April 2015 – October 2019

Managed the Procurement Department and logistics team, overseeing the procurement of goods and services and the purchase of high-value goods and services from international markets. Responsible for monitoring procurement performance and preparing reports on the department’s results and efficiency.

Formal education

University of Zagreb, Faculty of Economics & Business

VSS, VII/1 Foreign and Domestic Trade | 1995 - 2000, Zagreb

Studied economics, business management, finance, accounting, marketing, trade, management, and business organization. Gained a strong foundation in business analysis, financial decision-making, strategic planning, and managing business processes.